We are now in conversations with organisations valued at over a billion dollars, because our judgement is clear and people trust it.
A smaller challenger, trusted in billion-dollar conversations.
Before
I had traction, but my messaging was scattergun, and in first conversations I was second guessing what to lead with, which made things feel harder than they needed to be.
The work
The strategy work forced me to strip everything back to what I actually believe, what I'm genuinely good at saying, and what to stop talking about, and that changed how I show up when the stakes are high.
What changed
We are now in conversations with organisations valued at over a billion dollars, despite being a much smaller challenger on paper, because our judgement is clear and people trust it.
How it felt
More than anything, the work lifted a weight and gave me the confidence to own my story, make decisions calmly, and represent the business honestly, without trying to perform or borrow credibility.
Personal Branding
Alex's work began with Phase One: naming the value precisely before anything was said in public.
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We will come back to you to understand the reputation or visibility challenge, and whether Jago is the right fit.
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