First training I have had in a while where I wasn’t clock watching. Felt positive coming out of the session.
Raising the profile of the people who attract the best graduates.
Clifford Chance is one of the largest law firms in the world and part of the UK’s Magic Circle, the five largest law firms in the UK. It is also one of The Times Top 100 Graduate Employers.
The brief
Clifford Chance partnered with Jago on a personal branding workshop for the leadership within its graduate department. The aim was to raise their profile individually and collectively, share the quality of the department, scale the brand’s reputation and attract the best law graduates in the country.
The workshop
A practical, interactive session on personal positioning, with plenty of room for discussion. The team wrote reflective “call me” poems, worked through a quiz on how the LinkedIn algorithm works, scripted and filmed their own videos, and drafted posts.
What they said
“Refreshingly different, thought provoking and practical.” “Informative and delivered with enthusiasm.” “Interactive, informative, never heard some of the info before.” “Got us talking and thinking about how this can support our strategy.” “Learnt so much about how to be more confident on LinkedIn and bring my personality to my brand.”
What they left with
Everyone left with ideas for content, a draft post and a video to use on LinkedIn, and a team more willing to bring their personality to their posts and their brand.
Workshops
This began with a single personal branding workshop for the graduate department’s leadership team.
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We will come back to you to understand the reputation or visibility challenge, and whether Jago is the right fit.
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